About Betty Newman & The Holding Company

The Holding Company is a Manhattan based promotional marketing company with a specialty in creative custom packages for brands.

Our Founder and Principal Betty Newman is a nationally recognized trends forecaster and creative marketing consultant with a long standing reputation for helping marketers, brand managers and PR professionals create exciting promotional packages and products that reinforce their brand’s image.

Clients from New York to California call on us for the best in emerging trends, design, packaging, and products. We work with executives in beauty, fashion, media, public relations as well as foods, spirits, technology and financial services, and we are known for the impact we’ve made for the many household names we’ve worked with– including every major woman’s high profile brand one can think of!